May Topic: PATIENT PREDICAMENTS. final Patient: Panic Attacks...Each week a New Patient...plus Daily Clinical Insights with a general application.
TRUE/FALSE? Doctors tend to regard their patients as rational decision-makers...True, weighing health decisions by deliberating pros & cons.
2ND OPINION: Marketers know better...how consumers have two brains: a slow and rational New Brain...and an immediate, reflexive Old Brain.
FANCY THAT! So health-undermining product pitches are made to that quick and impulsive...selfish and emotional...decision-making Old Brain.
PATIENT OF MINE: an anthropologist says It’s a million year legacy...predating even our hunter/gatherer roots...by assuring selfish survival
Each week, a new case study...each day useful clinical insights into the biology of care.
Most of todays patients' behaviors are reconstructed...one insight at a time...one suggestion at a time...and one new habit at a time. Be patient.
Test your health science knowledge in Match Play, a tennis-themed game on topics covered in our Twitter dialogues.
Conduct an easy click-through review of last month's topic.
Get all Square Root of Health knowledge in this easy-reading e-book. Physician and author Lawrence Power, M.D. makes it fun to learn about health.